# Hotjar + Azure Synapse

> Export Hotjar events, metrics, and funnels to Azure Synapse without writing code. Analyze product behavior with fresh data and stable pipelines.

Source: https://www.erathos.com/en/pipelines/hotjar-azure-synapse
Em português: https://www.erathos.com/pipelines/hotjar-azure-synapse

Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping to optimize user experience and boost conversion rates. It uses heatmaps, session recordings, and feedback widgets to pinpoint areas for improvement. Azure Synapse, on the other hand, is a serverless Big Data solution developed by Microsoft that delivers robust data warehousing and large-scale data analytics capabilities.

With Erathos, you can integrate Hotjar data with Azure Synapse in just a few minutes. Our platform handles the entire data pipeline to your analytical environment, allowing you to blend these datasets with other sources inside your Data Warehouse. This frees up your time to focus on what actually drives value — extracting actionable insights and making data-driven decisions.

### What Hotjar data does Erathos sync to Azure Synapse?

The integration automatically syncs all key Hotjar entities:

- **Events** — all tracked events with custom properties
- **Sessions** — source, duration, device, and behavioral data
- **Users** — profiles, properties, and activity history
- **Conversion Funnels** — steps, drop-offs, and conversion rates by segment
- **Cohorts** — retention and engagement metrics over time
- **Custom Properties** — event and user properties defined by your team

### Why sync Hotjar data to Azure Synapse?

By loading your Hotjar data into Azure Synapse, you can seamlessly integrate it with the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.

### How it works

Erathos connects to the official Hotjar API and syncs your data incrementally — meaning only new or updated records are processed during each run, keeping your pipelines fast and your Azure Synapse costs predictable. You choose the sync frequency (ranging from every 5 minutes to daily), select the entities you want to replicate, and define the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Out-of-the-box Hotjar connector

Connect Hotjar to Azure Synapse and export events, metrics, and funnels automatically. Keep your product data fresh in your data warehouse — without manual pipeline engineering.

### Full control over your Hotjar pipelines

Configure sync frequency and type per table. Data arrives in Azure Synapse integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use.

### End-to-end observability

Stop finding out Hotjar is broken only after the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email the moment something goes off track — so your product metrics stay reliable for roadmap decisions.

## Centralizing Hotjar data into Azure Synapse has never been easier

Erathos is a data ingestion platform built for product and analytics teams. With the Hotjar connector, you can automatically export events, product metrics, and conversion funnels to Azure Synapse — keeping your data fresh for analysis with zero manual engineering.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse — with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.

### What Hotjar data does Erathos sync to Azure Synapse?

Erathos syncs Hotjar Events, Sessions, Users, Conversion Funnels, and Product Metrics directly into Azure Synapse. Custom event properties and user properties are automatically exported along with each record.

### How often does Erathos sync data from Hotjar to Azure Synapse?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs — only new or updated records are processed in each run, keeping your Hotjar pipeline efficient and Azure Synapse costs predictable.

### What happens if a Hotjar sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Hotjar connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to Azure Synapse and start syncing immediately — no credit card required.