# Hotjar + Azure SQL Server

> Move Hotjar sessions, recordings, and behavior data to Azure SQL Server with Erathos. Start for free.

Source: https://www.erathos.com/en/pipelines/hotjar-azure-sql-server
Em português: https://www.erathos.com/pipelines/hotjar-azure-sql-server

Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping optimize the experience and increase conversions. It uses heatmaps, session recordings, and feedback to identify areas for improvement.

With Erathos, you can integrate Hotjar data into Azure SQL Server in minutes. Our platform handles the entire data movement process to your relational database in the Azure cloud and lets you combine this data with other sources. That way, your time is focused on what really creates value — extracting insights and making data-driven decisions.

### What Hotjar data does Erathos sync with Azure SQL Server?

The integration automatically syncs Hotjar's main objects:

- **Sessions and pageviews** — visited pages, duration, and source
- **User events** — clicks, scrolls, and interactions
- **Funnels** — steps, conversions, and drop-offs
- **Heatmaps** — click and scroll data by page
- **Session recordings** — metadata and replay data
- **Feedback** — widget responses and NPS

### Why sync Hotjar with Azure SQL Server?

In Azure SQL Server, you can connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. Ideal for teams already operating in the Azure cloud and that need reliable operational data in SQL Server.

### How it works

Erathos connects to Hotjar via the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination in Azure SQL Server. The sync uses intelligent UPSERTs in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the destination database. Each run is logged with full observability: execution time, processed rows, and alerts via Slack or email.

## Hotjar data in Azure SQL Server in minutes

### Hotjar connector ready to use

Connect Hotjar to Azure SQL Server and automatically export data. Centralize engagement tracking data for analysis — without spreadsheets or scripts.

### Full control over your Hotjar pipelines

Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

### End-to-end observability

Stop finding Hotjar issues only when the business team complains. Every run is logged with run duration, rows processed, and error context. Automatic alerts via Slack, Discord, or email as soon as something goes off expected behavior — so your analyses always have fresh data.

## Centralizing Hotjar data in Azure SQL Server has never been easier

Erathos is a data ingestion platform built for marketing and data teams. With the Hotjar connector, you automatically centralize sessions, recordings, and behavioral data in Azure SQL Server — always up-to-date data, with full observability into every run and zero maintenance.

## FAQ

### What is Erathos, and how can it help my business?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse — with full observability into every run, zero maintenance, and none of the black-box behavior typical of traditional market tools.

### Which Hotjar data does Erathos sync to Azure SQL Server?

With Erathos, you centralize Hotjar data on views, likes, comments, reach, audience growth, and engagement in Azure SQL Server for content analytics.

### How often does Erathos sync Hotjar data to Azure SQL Server?

You can set the sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental sync — only new or updated records are processed on each run, keeping the Hotjar pipeline efficient and Azure SQL Server costs predictable.

### What happens if a Hotjar sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Hotjar connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to Azure SQL Server and start syncing right away — no credit card required.