# Google Business Profile + Azure Synapse

> Sync Google Business Profile locations, reviews, posts, and performance metrics into Azure Synapse with Erathos. No-code ELT, always up to date.

Source: https://www.erathos.com/en/pipelines/google-my-business-azure-synapse
Em português: https://www.erathos.com/pipelines/google-my-business-azure-synapse

Erathos is building a Google Business Profile pipeline for Azure Synapse. Once available, it will load locations, reviews, local posts, media, followers, and daily performance metrics from your Business Profiles into Synapse, ready for T-SQL analysis and integration with the Microsoft analytics stack.

The pipeline will follow the same principles as every Erathos connector: OAuth 2.0 setup in minutes, scheduling and frequency configured at the table level, and end-to-end observability into every run. Availability details will be announced on this page.

## Data in your data warehouse in minutes

### Out-of-the-box Google Business Profile connector

Connect Google My Business to Azure Synapse in minutes with our native connector. Locations, reviews, local posts, media, and performance metrics sync automatically through the official Google Business Profile API, with no code required.

### Complete control over your Google Business Profile pipelines

Configure schedule and frequency per table. Tables run as full refreshes, keeping Azure Synapse aligned with the current state of every Business Profile and ready for BI and analytics workloads.

### End-to-end observability

Every run is logged with its runtime, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong.

## Centralizing Google Business Profile data into Azure Synapse has never been easier

Erathos is a data ingestion platform built for teams that demand reliability, visibility, and control. With our Google Business Profile connector, you can automatically move locations, reviews, posts, media, and metrics into Azure Synapse, with complete observability for every run and zero maintenance.

## FAQ

### How do I connect Google Business Profile to Azure Synapse with Erathos?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect their SaaS tools, such as Google My Business, to their data warehouse, without the maintenance cost of in-house pipelines or the opacity of traditional ETL tools. Our customers reduce pipeline maintenance by up to 80%. The Google My Business pipeline for Azure Synapse is in development and will use the same setup as our other connectors: an OAuth 2.0 client from your Google Cloud project and authorization of the Google account that manages your Business Profiles.

### What data does Erathos sync from Google My Business?

Erathos syncs accounts, locations (with hours, categories, attributes, and service lists), reviews with ratings, comments, and replies, local posts, media from owners and customers, followers metadata, daily metric time series, search keyword impressions, verifications, and admin data. Everything is organized as query-ready tables and will land in Azure Synapse once the pipeline is released.

### How often does Erathos synchronize Google My Business data to Azure Synapse?

Once the pipeline is released, you will be able to configure the sync frequency at the table level, from every 5 minutes up to once per day. Google My Business tables run as full refreshes, so Azure Synapse always reflects the current state of your Business Profiles.

### What happens if a synchronization fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full execution context, not just a generic 'job failed' message. Smart retries handle transient errors, and every run is logged so your team can debug in minutes, not hours.

### Is there a free trial period for the Google My Business connector?

Yes. Every Erathos connector includes a 14-day free trial. When the Google My Business connector for Azure Synapse is released, you will be able to connect and start syncing immediately, no credit card required.