# Google Business Profile + Azure SQL Server

> Sync Google Business Profile locations, reviews, posts, and performance metrics into Azure SQL Server with Erathos. No-code ELT, always up to date.

Source: https://www.erathos.com/en/pipelines/google-my-business-azure-sql-server
Em português: https://www.erathos.com/pipelines/google-my-business-azure-sql-server

Erathos syncs your Google Business Profile data into Azure SQL Server automatically. Locations with hours, categories, and attributes; reviews with ratings, comments, and replies; local posts; media; followers; and daily performance metrics are pulled through the official Google Business Profile API and loaded as query-ready tables.

For teams on the Microsoft stack, this means store-level reputation and performance data sit next to the rest of your relational data, ready for T-SQL analysis, Power BI dashboards, and downstream Azure Data Factory jobs, with no scripts and no manual exports.

## Data in your data warehouse in minutes

### Google My Business connector ready to use

Connect your Google Business Profile accounts to Azure SQL Server in minutes with our native connector. Locations, reviews, local posts, media, and metrics sync automatically through the official Google Business Profile API, with OAuth 2.0 authentication and no code required.

### Total control over your Google My Business pipelines

Configure schedule and frequency at the table level. Tables run as full refreshes, so Azure SQL Server always reflects the current state of every location, review thread, and metric, without manual intervention.

### End-to-end observability

Stop finding out about failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything goes off track.

## Consolidating Google Business Profile data in Azure SQL Server has never been easier

Erathos is a data ingestion platform built for teams that need reliability, visibility, and control. With the Google Business Profile connector, you can automatically move locations, reviews, posts, media, and performance metrics into Azure SQL Server, with full observability into every run and zero maintenance.

## FAQ

### How do I connect Google My Business to Azure SQL Server with Erathos?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect their SaaS tools, such as Google My Business, to their data warehouse, without the maintenance cost of in-house pipelines or the opacity of traditional ETL tools. Our customers reduce pipeline maintenance by up to 80%. Setup takes minutes: create an OAuth 2.0 client in your Google Cloud project (Client ID and Client Secret), authorize the Google account that manages your Business Profiles, and select Azure SQL Server as the destination.

### What data does Erathos sync from Google My Business?

Erathos syncs accounts, locations (with hours, categories, attributes, and service lists), reviews with ratings, comments, and replies, local posts, media from owners and customers, followers metadata, daily metric time series, search keyword impressions, verifications, and admin data. Everything arrives as query-ready tables in Azure SQL Server.

### How often does Erathos synchronize Google My Business data to Azure SQL Server?

You can configure the sync frequency at the table level, from every 5 minutes up to once per day. Google My Business tables run as full refreshes, so Azure SQL Server always reflects the current state of your Business Profiles. Erathos works within the rate limits configured for your Google Cloud project on every run.

### What happens if a synchronization fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full execution context, not just a generic 'job failed' message. Smart retries handle transient errors, and every run is logged so your team can debug in minutes, not hours.

### Is there a free trial period for the Google My Business connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google My Business to Azure SQL Server and start syncing immediately, no credit card required.