# Google Analytics + Supabase

> Sync Google Analytics sessions, events, conversions, and user behavior directly to Supabase. Join traffic data with revenue and CRM. Start for free.

Source: https://www.erathos.com/en/pipelines/google-analytics-supabase
Em português: https://www.erathos.com/pipelines/google-analytics-supabase

Google Analytics is a website and mobile app analytics tool that provides insights into traffic and user behavior. Supabase, on the other hand, is an open-source Firebase alternative built on top of Postgres, providing robust database capabilities and real-time subscriptions at scale.

With Erathos, you can integrate Google Analytics data into Supabase in just a few minutes. Our platform handles the entire data pipeline process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This keeps your focus where it really matters — extracting valuable insights and making data-driven decisions.

### What Google Analytics data does Erathos sync to Supabase?

The integration automatically syncs key Google Analytics objects:

- **Events** — all tracked events with custom properties
- **Sessions** — source, duration, device, and behavioral data
- **Users** — profiles, properties, and activity history
- **Conversion funnels** — steps, drop-offs, and rates by segment
- **Cohorts** — retention and engagement over time
- **Custom properties** — event properties and user properties defined by your team

### Why sync Google Analytics to Supabase?

In Supabase, Google Analytics data becomes available via REST, GraphQL, and Realtime Subscriptions, ready to power applications built by teams without relying on data engineering resources.

### How it works

Erathos connects to Google Analytics via the official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Supabase costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Ready-to-use Google Analytics connector

Connect Google Analytics to Supabase and automatically export events, metrics, and funnels. Keep your product data fresh in your data warehouse — with zero manual engineering.

### Total control over your Google Analytics pipelines

Configure sync frequency and type per table. Erathos uses smart UPSERT in Supabase, making data available via REST, GraphQL, and Realtime Subscriptions as soon as it hits the database.

### End-to-end observability

Stop discovering Google Analytics issues only after the business team complains. Every run is logged with runtime, rows processed, and error context. Automatic alerts via Slack, Discord, or email the moment anything deviates from expectations — so your product metrics stay reliable for roadmap decisions.

## Centralizing Google Analytics data in Supabase has never been easier

Erathos is a data ingestion platform built for product and analytics teams. With our Google Analytics connector, you can automatically export events, product metrics, and conversion funnels directly to Supabase — keeping your data fresh for analysis without any manual engineering.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Analytics to their data warehouse—with full observability into every run, zero maintenance, and without the opacity of traditional market tools.

### What Google Analytics data does Erathos sync to Supabase?

Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Google Analytics to Supabase. Custom event properties and user properties are automatically exported along with each record.

### How often does Erathos sync Google Analytics data to Supabase?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync—only new or updated records are processed in each run, keeping your Google Analytics pipeline efficient and your Supabase costs predictable.

### What happens if a Google Analytics sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Google Analytics connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Analytics to Supabase and start syncing immediately — no credit card required.