# Google Analytics + Redshift

> Export events, metrics, and funnels from Google Analytics to Redshift with no code. Analyze product behavior with fresh data and stable pipelines.

Source: https://www.erathos.com/en/pipelines/google-analytics-redshift
Em português: https://www.erathos.com/pipelines/google-analytics-redshift

Google Analytics is a website and mobile app analytics tool that provides insights into traffic and user behavior. Snowflake is a cloud-based data platform for storage, integration, and analytics, offering scalability, flexibility, and cost efficiency.

With Erathos, your Google Analytics data lands in Redshift ready for analytics at scale within the AWS ecosystem, combining with other sources your team already centralizes in your cluster.

### What Google Analytics data does Erathos sync with Snowflake?

The integration automatically syncs the main Google Analytics objects:

- **Events** all tracked events with custom properties
- **Sessions** source, duration, device, and behavioral data
- **Users** profiles, properties, and activity history
- **Conversion funnels** steps, drop-offs, and segment-specific rates
- **Cohorts** retention and engagement over time
- **Custom properties** event and user properties defined by your team

### Why sync Google Analytics with Redshift?

In Redshift, you analyze your Google Analytics data at scale within the AWS ecosystem, combining it with other data sources already centralized in your cluster.

### How it works

Erathos connects to Google Analytics via official API and syncs your data incrementally: only new or updated records are processed in each run, keeping your pipelines fast and your Redshift costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Ready-to-use Google Analytics connector

Connect Google Analytics to Redshift and automatically export events, metrics, and funnels. Always-fresh product data in your data warehouse—no manual engineering required.

### Total control over your Google Analytics pipelines

Set sync frequency and type per table. Incremental synchronization for Redshift — only new records processed in each run, without reprocessing everything from scratch.

### End-to-end observability

Stop discovering Google Analytics issues only after the business team complains. Every run is logged with runtime, rows processed, and error context. Automatic alerts via Slack, Discord, or email the moment anything deviates from expectations — so your product metrics stay reliable for roadmap decisions.

## Centralizing Google Analytics data in Redshift has never been easier.

Erathos is a data ingestion platform built for product and analytics teams. With the Google Analytics connector, you can automatically export events, product metrics, and conversion funnels to Redshift—keeping your data continuously fresh for analysis, with no manual engineering required.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Analytics to their data warehouse—with full observability into every run, zero maintenance, and without the opacity of traditional market tools.

### Which Google Analytics data does Erathos sync to Redshift?

Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Google Analytics to Redshift. Custom event properties and user properties are automatically exported with each record.

### How often does Erathos synchronize data from Google Analytics to Redshift?

You can configure synchronization frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization—only new or updated records are processed on each run, keeping the Google Analytics pipeline efficient and Redshift costs predictable.

### What happens if a Google Analytics sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Google Analytics connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Analytics to Redshift and start syncing immediately—no credit card required.