# Google Analytics + Databricks

> Move events, funnels, and cohorts from Google Analytics to Databricks automatically. Incremental pipeline, full observability, and setup in minutes. Try it free for 14 days.

Source: https://www.erathos.com/en/pipelines/google-analytics-databricks
Em português: https://www.erathos.com/pipelines/google-analytics-databricks

Google Analytics is a website and application analytics tool that provides insights into traffic and user behavior. Snowflake is a cloud-based platform for data warehousing, integration, and analytics, offering scalability, flexibility, and cost efficiency.

With Erathos, your Google Analytics data lands in Databricks ready to power Machine Learning models and advanced analytics pipelines, right in the same environment where your team already processes other data.

### What Google Analytics data does Erathos sync to Snowflake?

The integration automatically syncs key Google Analytics objects:

- **Events**: all tracked events with custom properties
- **Sessions**: source, duration, device, and behavioral data
- **Users**: profiles, properties, and activity history
- **Conversion Funnels**: steps, drop-offs, and rates by segment
- **Cohorts**: retention and engagement over time
- **Custom Properties**: event properties and user properties defined by your team

### Why sync Google Analytics to Databricks?

In Databricks, your Google Analytics data is ready for Machine Learning models, advanced analytics, and ad hoc queries, in the same environment where your team already builds data pipelines.

### How it works

Erathos connects to Google Analytics via the official API and syncs your data incrementally: only new or updated records are processed in each run, keeping pipelines fast and Databricks costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Ready-to-use Google Analytics connector

Connect Google Analytics to Databricks and automatically export events, metrics, and funnels. Keep product data always fresh in your data warehouse—no manual data engineering required.

### Total control over your Google Analytics pipelines

Configure frequency, sync type, and partitioning by table. Data arrives in Databricks ready for ML, analytics, and ad hoc queries—with predictable cost.

### End-to-end observability

Stop discovering Google Analytics issues only after the business team complains. Every run is logged with runtime, rows processed, and error context. Automatic alerts via Slack, Discord, or email the moment anything deviates from expectations — so your product metrics stay reliable for roadmap decisions.

## Centralizing Google Analytics data in Databricks has never been easier.

Erathos is a data ingestion platform built for product and analytics teams. With the Google Analytics connector, you can automatically export events, product metrics, and conversion funnels to Databricks—keeping your data always fresh for analysis, with no manual engineering required.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Analytics to their data warehouse—with full observability into every run, zero maintenance, and without the opacity of traditional market tools.

### What Google Analytics data does Erathos sync to Databricks?

Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Google Analytics to Databricks. Custom event properties and user properties are automatically exported alongside each record.

### How often does Erathos synchronize Google Analytics data to Databricks?

You can configure the sync frequency per table, from every 5 minutes up to daily. Erathos uses incremental sync—only new or updated records are processed on each run, keeping your Google Analytics pipeline efficient and Databricks costs predictable.

### What happens if a Google Analytics sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Google Analytics connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Analytics to Databricks and start syncing immediately—no credit card required.