# Google Analytics + Azure SQL Server

> Sync Google Analytics sessions, events, conversions, and user behavior to Azure SQL Server. Start your 14-day free trial.

Source: https://www.erathos.com/en/pipelines/google-analytics-azure-sql-server
Em português: https://www.erathos.com/pipelines/google-analytics-azure-sql-server

Google Analytics is a tool for website and app analytics that provides insights into traffic and user behavior. Azure SQL Server, on the other hand, is a serverless Big Data solution developed by Google that delivers robust large-scale data storage and analytics capabilities.

With Erathos, you can integrate data from Google Analytics to Azure SQL Server in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This way, your time is focused on what truly drives value — extracting actionable insights and making more data-driven decisions.

### What Google Analytics data does Erathos sync with Azure SQL Server?

The integration automatically syncs the key Google Analytics objects:

- **Events** — all tracked events with custom properties
- **Sessions** — source, duration, device, and behavioral data
- **Users** — profiles, properties, and activity history
- **Conversion funnels** — steps, drop-offs, and rates by segment
- **Cohorts** — retention and engagement over time
- **Custom properties** — event properties and user properties defined by your team

### Why sync Google Analytics with Azure SQL Server?

In Azure SQL Server, you integrate Google Analytics data into the Microsoft ecosystem, using Power BI for executive dashboards and Azure Data Factory to orchestrate broader pipelines.

### How it works

Erathos connects to Google Analytics via the official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Azure SQL Server costs predictable. You choose the sync frequency (ranging from 5 minutes to daily), the objects to sync, and the target dataset. Each run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Ready-to-use Google Analytics connector

Connect Google Analytics to Azure SQL Server and automatically export events, metrics, and funnels. Keep your product data fresh in your data warehouse — with zero manual pipeline engineering.

### Total control over your Google Analytics pipelines

Configure schedule, frequency, and sync type at the table level. Erathos uses smart UPSERTs on Azure SQL Server, ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

### End-to-end observability

Stop discovering Google Analytics issues only after the business team complains. Every run is logged with runtime, rows processed, and error context. Automatic alerts via Slack, Discord, or email the moment anything deviates from expectations — so your product metrics stay reliable for roadmap decisions.

## Centralizing Google Analytics data in Azure SQL Server has never been easier

Erathos is a data ingestion platform built for product and analytics teams. With our Google Analytics connector, you can automatically export events, product metrics, and conversion funnels directly to Azure SQL Server — keeping your data fresh for analysis, without manual engineering.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Analytics to their data warehouse—with full observability into every run, zero maintenance, and without the opacity of traditional market tools.

### What Google Analytics data does Erathos sync to Azure SQL Server?

Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Google Analytics to Azure SQL Server. Custom event properties and user properties are automatically exported along with each record.

### How often does Erathos sync Google Analytics data to Azure SQL Server?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync—only new or updated records are processed in each run, keeping your Google Analytics pipeline efficient and Azure SQL Server costs predictable.

### What happens if a Google Analytics sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Google Analytics connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Analytics to Azure SQL Server and start syncing immediately — no credit card required.