# Google Ads + Snowflake

> Centralize Google Ads campaigns, ad groups, keywords, and conversions in Snowflake. Try it free for 14 days.

Source: https://www.erathos.com/en/pipelines/google-ads-snowflake
Em português: https://www.erathos.com/pipelines/google-ads-snowflake

Google Ads is an online advertising platform developed by Google, allowing businesses and advertisers to create ad campaigns across various formats, including search, display, video, and mobile apps. Snowflake, on the other hand, is a serverless Big Data solution developed by Google that provides robust capabilities for large-scale data storage and analysis.

With Erathos, you can integrate Google Ads data into Snowflake in just a few minutes. Our platform handles the entire data pipeline process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This way, your time is focused on what actually drives value — extracting valuable insights and making more data-driven decisions.

### What Google Ads data does Erathos sync to Snowflake?

The integration automatically syncs key Google Ads objects:

- **Campaigns** — status, budget, period, and configurations
- **Ad sets** — targeting, bidding, and performance
- **Creatives** — copy, images, and metrics per creative
- **Impressions and clicks** — daily reach and engagement data
- **Conversions** — conversion events and value per action
- **Spend** — investment by campaign, set, and period

### Why sync Google Ads to Snowflake?

In Snowflake, you can combine Google Ads data with other sources using elastic compute, without competing for resources between different teams querying the same data at the same time.

### How it works

Erathos connects to Google Ads via the official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Snowflake costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Out-of-the-box Google Ads connector

Connect Google Ads to Snowflake and centralize ad performance automatically. Sync impressions, clicks, conversions, and spend by campaign, ad set, and creative.

### Full control over your Google Ads pipelines

Configure sync frequency and sync type per table. Data arrives in Snowflake ready for secure sharing across teams and integration with BI and ML tools, without data duplication.

### End-to-end observability

Stop finding out about Google Ads failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — your paid media data stays up to date for ROAS analysis.

## Centralizing Google Ads data in Snowflake has never been easier

Erathos is a data ingestion platform built for data-driven marketing teams. With our Google Ads connector, you can automatically centralize impressions, clicks, conversions, and spend per campaign in Snowflake — with complete observability for every pipeline run and real-time alerts.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse — with full observability of every run, zero maintenance, and none of the opacity of traditional market tools.

### What Google Ads data does Erathos sync to Snowflake?

Erathos syncs Google Ads Campaigns, Ad sets, Creatives, Impressions, Clicks, Conversions, and Spend to Snowflake. Audience data, targeting, and performance by creative are also available.

### How often does Erathos sync Google Ads data to Snowflake?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs—only new or updated records are processed in each run, keeping your Google Ads pipeline efficient and your Snowflake costs predictable.

### What happens if a Google Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial for the Google Ads connector?

Yes. Every Erathos connector comes with a 14-day free trial. Connect Google Ads to Snowflake and start syncing immediately — no credit card required.