# Google Ads + Redshift

> Integrate data into Redshift with Erathos. Sync Google Ads data with Erathos — an incremental, no-code pipeline with full observability.

Source: https://www.erathos.com/en/pipelines/google-ads-redshift
Em português: https://www.erathos.com/pipelines/google-ads-redshift

Google Ads is an online advertising platform developed by Google that lets businesses and advertisers create ad campaigns for delivery across multiple formats, including search, display, video, and mobile apps.

With Erathos, you can integrate Google Ads data into Redshift in just a few minutes. Our platform handles the entire data movement process into your data warehouse on AWS and makes it possible to combine that data with other sources. That way, your team can focus on what really drives value — uncovering insights and making data-driven decisions.

### Which Google Ads data does Erathos sync with Redshift?

The integration automatically syncs the main Google Ads objects:

- **Campaigns** — name, status, channel, start and end dates
- **Leads and contacts** — source, stage, and engagement data
- **Performance metrics** — impressions, clicks, conversions, and cost per result
- **Lists and segments** — composition and segmentation criteria
- **Automations** — flows, triggers, and conversion rates
- **Users** — profiles, preferences, and interaction history

### Why sync Google Ads with Redshift?

In Redshift, you connect this data to the AWS ecosystem — QuickSight for visualization, SageMaker for ML, and S3 as a staging layer. Columnar storage optimized for analytical queries at petabyte scale with predictable billing. Ideal for teams already operating on AWS.

### How it works

Erathos connects to Google Ads through the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), which objects to sync, and the target destination in Redshift. The sync uses an incremental approach that processes only new or updated records — keeping Redshift costs predictable. You choose the sync frequency, the objects to sync, and the target schema. Every run is logged with full observability: execution time, rows processed, and alerts via Slack or email.

## Google Ads data in Redshift in minutes

### Ready-to-use Google Ads connector

Connect Google Ads to Redshift and automatically export data. Centralize marketing data for analysis — no spreadsheets and no scripts.

### Full control over your Google Ads pipelines

Set the schedule, frequency, and sync type at the table level. Set the frequency and sync type per table. Incremental sync for Redshift — only new records are processed in each run, without reprocessing everything from scratch and with predictable AWS costs.

### End-to-end observability

Stop finding out about Google Ads failures only after the business team complains. Every run is logged with runtime, processed rows, and error context. Automated alerts via Slack, Discord, or email as soon as anything deviates from expectations — so your analytics always have fresh data.

## Centralizing Google Ads data in Redshift has never been easier

Erathos is a data ingestion platform built for marketing and data teams. With the Google Ads connector, you automatically centralize campaigns, keywords, and conversion metrics in Redshift — always up-to-date data, full observability into every run, and zero maintenance.

## FAQ

### What is Erathos, and how can it help my business?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse — with full observability into every run, zero maintenance, and none of the black-box behavior of traditional market tools.

### Which Google Ads data does Erathos sync to Redshift?

Erathos' integration with Google Ads lets you export campaign metrics, audiences, conversions, cost per click, impressions, and channel-level performance data. All of this is done incrementally and without code.

### How often does Erathos sync data from Google Ads to Redshift?

You can configure sync frequency from every 5 minutes up to once a day, at the table level. Erathos uses incremental sync—only new or updated records are processed on each run, keeping the Google Ads pipeline efficient and Redshift costs predictable.

### What happens if a Google Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Google Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to Redshift and start syncing right away—no credit card required.