# Google Ads + Databricks

> Move Google Ads campaigns, keywords, and conversion metrics to Databricks with no code. Incremental pipeline, full observability, and zero maintenance. Start your 14-day free trial.

Source: https://www.erathos.com/en/pipelines/google-ads-databricks
Em português: https://www.erathos.com/pipelines/google-ads-databricks

Google Ads is an online advertising platform developed by Google that lets companies and advertisers build ad campaigns across formats like Search, Display, Video, and mobile apps. Databricks, in turn, is a serverless big data platform that delivers robust capabilities for large-scale data storage and analytics.

With Erathos, you can integrate Google Ads data into Databricks in just minutes. Our platform handles the entire data movement process into your analytics environment and makes it easy to combine this data with other sources in your data warehouse. That way, your team can focus on what really drives value — uncovering actionable insights and making more data-driven decisions.

### What Google Ads data does Erathos sync to Databricks?

The integration automatically syncs the core Google Ads objects:

- **Campaigns** — status, budget, date range, and settings
- **Ad groups** — targeting, bids, and performance
- **Creatives** — copy, images, and creative-level metrics
- **Impressions and clicks** — daily reach and engagement data
- **Conversions** — conversion events and value per action
- **Spend** — investment by campaign, ad group, and period

### Why sync Google Ads with Databricks?

Ad platforms like Google Ads show channel metrics, but not the real business impact. Centralizing the data in Databricks lets you calculate true ROAS (based on revenue, not platform conversions), compare performance across channels using the same methodology, and tie media spend to the full customer lifecycle.

### How it works

Erathos connects to Google Ads through the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and Databricks costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the target dataset. Every run is logged with full observability: runtime, rows processed, context-rich errors, and instant alerts via Slack or email if something goes wrong.

## Data in your data warehouse in minutes

### Google Ads connector ready to use

Connect Google Ads to Databricks and automatically centralize ad performance. Impressions, clicks, conversions, and spend synced by campaign, ad set, and creative.

### Total control over your Google Ads pipelines

Configure frequency, sync type, and partitioning by table. Data arrives in Databricks ready for ML, analytics, and ad hoc queries—with predictable cost.

### End-to-end observability

Stop finding out about Google Ads failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — your paid media data stays up to date for ROAS analysis.

## Centralizing Google Ads data in Databricks has never been easier.

Erathos is a data ingestion platform for data-driven marketing teams. With the Google Ads connector, you can automatically centralize impressions, clicks, conversions, and campaign spend in Databricks—along with full observability for every run and real-time alerts.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.

### What Google Ads data does Erathos sync to Databricks?

Erathos syncs Google Ads Campaigns, Ad Sets, Creatives, Impressions, Clicks, Conversions, and Spend to Databricks. Audience, targeting, and creative-level performance data are also available.

### How often does Erathos synchronize Google Ads data to Databricks?

You can configure the sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization—only new or updated records are processed on each run, keeping the Google Ads pipeline efficient and Databricks costs predictable.

### What happens if a Google Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Google Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to Databricks and start syncing immediately—no credit card required.