# Google Ads + BigQuery

> Centralize Google Ads campaigns, ad groups, keywords, and conversions in BigQuery. Blend media data with product and CRM data to get your true CAC. Try it free for 14 days.

Source: https://www.erathos.com/en/pipelines/google-ads-bigquery
Em português: https://www.erathos.com/pipelines/google-ads-bigquery

Google Ads is an online advertising platform developed by Google, allowing businesses and advertisers to build ad campaigns across various formats, including search, display, video, and mobile apps. Postgres, on the other hand, is a highly robust and scalable open-source relational database management system. It supports a wide range of data types and advanced features.

With Erathos, your Google Ads data lands in BigQuery in minutes, ready to be combined with other business sources in ad hoc queries, without your team having to manage any ingestion infrastructure.

### What Google Ads data does Erathos sync with PostgreSQL?

The integration automatically syncs key Google Ads objects:

- **Campaigns**: status, budget, schedule, and settings
- **Ad Groups**: targeting, bids, and performance
- **Creatives**: copy, images, and metrics per creative
- **Impressions and clicks**: daily reach and engagement data
- **Conversions**: conversion events and cost-per-action
- **Spend**: investment by campaign, ad group, and time frame

### Why sync Google Ads with BigQuery?

In BigQuery, you can join Google Ads data with other business sources, running ad hoc queries in seconds over large volumes of data without managing any infrastructure.

### How it works

Erathos connects to Google Ads via official API and syncs your data incrementally: only new or updated records are processed in each run, keeping pipelines fast and BigQuery costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Google Ads connector ready to use

Connect Google Ads to BigQuery and centralize ad performance automatically. Impressions, clicks, conversions, and spend synced by campaign, ad set, and creative.

### Total control over your Google Ads pipelines

Configure schedule, frequency, and sync type at the table level. Incremental synchronization processes only new or modified records—keeping BigQuery costs low and your analyses always up to date.

### End-to-end observability

Stop finding out about Google Ads failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — your paid media data stays up to date for ROAS analysis.

## Centralizing Google Ads data in BigQuery has never been easier.

Erathos is a data ingestion platform for data-driven marketing teams. With the Google Ads connector, you can automatically centralize impressions, clicks, conversions, and campaign spend in BigQuery—with full observability for every run and real-time alerts.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.

### What Google Ads data does Erathos sync to BigQuery?

Erathos syncs Campaigns, Ad Sets, Creatives, Impressions, Clicks, Conversions, and Spend from Google Ads to BigQuery. Audience, targeting, and creative-level performance data are also available.

### How often does Erathos synchronize Google Ads data to BigQuery?

You can configure sync frequency from every 5 minutes up to daily at the table level. Erathos uses incremental sync—only new or updated records are processed on each run, keeping your Google Ads pipeline efficient and BigQuery costs predictable.

### What happens if a Google Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Google Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to BigQuery and start syncing immediately—no credit card required.