# Google Ads + Azure Synapse

> Centralize Google Ads campaigns, ad groups, keywords, and conversions in Azure Synapse. Start your 14-day free trial.

Source: https://www.erathos.com/en/pipelines/google-ads-azure-synapse
Em português: https://www.erathos.com/pipelines/google-ads-azure-synapse

Google Ads is an online advertising platform developed by Google, allowing businesses and advertisers to build ad campaigns across various formats, including search, display, video, and mobile apps. Azure Synapse, on the other hand, is an enterprise analytics service developed by Microsoft that provides robust large-scale data warehousing and Big Data analysis capabilities.

With Erathos, you can integrate Google Ads data into Azure Synapse in just a few minutes. Our platform handles the entire data movement process into your analytical environment, allowing you to join this data with other sources in your Data Warehouse. This frees up your time to focus on what actually drives value — extracting valuable insights and making more data-driven decisions.

### Which Google Ads data does Erathos sync with Azure Synapse?

The integration automatically syncs key Google Ads objects:

- **Campaigns** — status, budget, date range, and settings
- **Ad groups** — targeting, bids, and performance
- **Creatives** — copy, images, and metrics per creative
- **Impressions and clicks** — daily reach and engagement data
- **Conversions** — conversion events and value per action
- **Spend** — cost per campaign, ad group, and date range

### Why sync Google Ads with Azure Synapse?

In Azure Synapse, you can integrate Google Ads data into the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at an enterprise scale.

### How it works

Erathos connects to Google Ads via the official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Out-of-the-box Google Ads connector

Connect Google Ads to Azure Synapse and automatically centralize your ad performance. Sync impressions, clicks, conversions, and spend by campaign, ad set, and creative.

### Full control over your Google Ads pipelines

Configure sync frequency and type per table. Data arrives in Azure Synapse integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use.

### End-to-end observability

Stop finding out about Google Ads failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — your paid media data stays up to date for ROAS analysis.

## Centralizing Google Ads data into Azure Synapse has never been easier

Erathos is a data ingestion platform built for data-driven marketing teams. With our Google Ads connector, you can automatically centralize impressions, clicks, conversions, and spend by campaign directly into Azure Synapse — with complete observability for every pipeline run and real-time alerts.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse — with full observability of every run, zero maintenance, and none of the opacity of traditional market tools.

### What Google Ads data does Erathos sync to Azure Synapse?

Erathos syncs Campaigns, Ad Groups, Creatives, Impressions, Clicks, Conversions, and Spend from Google Ads to Azure Synapse. Audience, targeting, and creative-level performance data are also available.

### How often does Erathos sync Google Ads data to Azure Synapse?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs—only new or updated records are processed in each run, keeping your Google Ads pipeline efficient and your Azure Synapse costs predictable.

### What happens if a Google Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial for the Google Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to Azure Synapse and start syncing immediately — no credit card required.