# Customer.io + Azure Synapse

> Integrate Customer.io profile, event, and campaign data into Azure Synapse with Erathos. Get started for free.

Source: https://www.erathos.com/en/pipelines/customer-io-azure-synapse
Em português: https://www.erathos.com/pipelines/customer-io-azure-synapse

Customer.io is a customer engagement platform that triggers email, push, and in-app messaging campaigns based on user behavior.

With Erathos, Customer.io data lands in Azure Synapse ready for orchestration in larger pipelines within Azure Data Factory and for corporate dashboards in Power BI, without manual integration efforts.

### What Customer.io data does Erathos sync to Azure Synapse?

The integration automatically syncs key Customer.io objects:

- **Customer profiles** registration data and attributes for each user
- **Behavioral events** user-triggered actions within the product
- **Campaigns** structure, channel, and status of each campaign
- **Segments** rules and composition of each audience segment
- **Engagement metrics** opens, clicks, and conversions per campaign

### Why sync Customer.io with Azure Synapse?

In Azure Synapse, you can integrate Customer.io data with the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.

### How it works

Erathos connects to Customer.io via official API and syncs your data incrementally: only new or updated records are processed in each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: run time, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Out-of-the-box Customer.io connector

Connect Customer.io to Azure Synapse and automatically export profiles, events, and campaigns. No intermediary spreadsheets, no scripts.

### Full control over your Customer.io pipelines

Configure the schedule, frequency, and sync mode at the table level. Incremental syncs process only new or updated records, keeping your Azure Synapse costs predictable and your data always up to date.

### End-to-end observability

Stop finding out about Customer.io failures only when the business team complains. Every run is logged with its run time, processed rows, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong.

## Centralizing Customer.io data into Azure Synapse has never been easier

Erathos is a data ingestion platform built for marketing and data teams. With our Customer.io connector, you can automatically export profiles, events, and campaigns to Azure Synapse—with zero intermediate spreadsheets, no custom scripts, and full observability.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Customer.io to their data warehouse, with complete observability of every run, zero maintenance, and none of the opacity of traditional market tools.

### What Customer.io data does Erathos sync to Azure Synapse?

Erathos syncs customer profiles, behavioral events, campaigns, segments, and engagement metrics from Customer.io to Azure Synapse.

### How often does Erathos sync data from Customer.io to Azure Synapse?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync, meaning only new or updated records are processed in each run, keeping the Customer.io pipeline efficient and Azure Synapse costs predictable.

### What happens if a Customer.io sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, processed rows, and error context so your team can debug in minutes, not hours.

### Is there a free trial for the Customer.io connector?

Yes. Every Erathos connector comes with a 14-day free trial. Connect Customer.io to Azure Synapse and start syncing immediately—no credit card required.