# Customer.io + Azure SQL Server

> Integrate Customer.io profiles, events, and campaigns into Azure SQL Server with Erathos. Automated, maintenance-free data pipeline.

Source: https://www.erathos.com/en/pipelines/customer-io-azure-sql-server
Em português: https://www.erathos.com/pipelines/customer-io-azure-sql-server

Customer.io is a customer engagement platform that triggers email, push, and in-app campaigns based on user behavior. Azure SQL Server, on the other hand, is Microsoft's fully managed relational database service designed for enterprise-scale applications and data warehousing.

With Erathos, you can integrate data from Customer.io to Azure SQL Server in just a few minutes. Our platform automates the entire ETL process with incremental sync and full observability across every run.

## Data in your data warehouse in minutes

### Out-of-the-box Customer.io connector

Connect Customer.io to Azure SQL Server and export profiles, events, and campaigns automatically. No spreadsheet workarounds, no scripts.

### Full control over your Customer.io pipelines

Configure schedule, frequency, and sync type at the table level. Erathos uses smart UPSERTs on Azure SQL Server, ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

### End-to-end observability

Stop finding out about Customer.io failures only when the business team complains. Every run is logged with its run time, processed rows, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong.

## Centralizing Customer.io data into Azure SQL Server has never been easier

Erathos is a data ingestion platform for marketing and data teams. With the Customer.io connector, you can automatically export profiles, events, and campaigns to Azure SQL Server—without intermediate spreadsheets, custom scripts, and with full observability.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Customer.io to their data warehouse, with complete observability of every run, zero maintenance, and none of the opacity of traditional market tools.

### What Customer.io data does Erathos sync to Azure SQL Server?

Erathos syncs customer profiles, behavioral events, campaigns, segments, and engagement metrics from Customer.io to Azure SQL Server.

### How often does Erathos sync data from Customer.io to Azure SQL Server?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs, meaning only new or updated records are processed in each run, keeping your Customer.io pipeline efficient and your Azure SQL Server costs predictable.

### What happens if a Customer.io sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours.

### Is there a free trial for the Customer.io connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Customer.io to Azure SQL Server and start syncing your data immediately, with no credit card required.