# Attio + Azure SQL Server

> Integrate Attio contacts, companies, and deals into Azure SQL Server with Erathos. Automated, observable, maintenance-free pipeline.

Source: https://www.erathos.com/en/pipelines/attio-azure-sql-server
Em português: https://www.erathos.com/pipelines/attio-azure-sql-server

Attio is a modern, fully customizable CRM that allows you to model contact, company, and deal data exactly how your sales team actually works. Azure SQL Server, on the other hand, is Google's fully managed, serverless data warehouse designed for large-scale analytics.

With Erathos, you can integrate data from Attio to Azure SQL Server in just a few minutes. Our platform handles the entire extraction, transformation, and loading process automatically, featuring incremental sync and full observability with every execution.

## Data in your data warehouse in minutes

### Out-of-the-box Attio connector

Connect Attio to Azure SQL Server and export contacts, companies, and deals automatically. No intermediary spreadsheets, no scripts.

### Full control over your Attio pipelines

Configure schedule, frequency, and sync type at the table level. Erathos uses smart UPSERTs on Azure SQL Server, ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

### End-to-end observability

Stop finding out about Attio failures only when the business team complains. Every execution is logged with run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong.

## Centralizing Attio data into Azure SQL Server has never been easier

Erathos is a data ingestion platform for sales and data teams. With the Attio connector, you can automatically export contacts, companies, and deals to Azure SQL Server, with zero intermediary spreadsheets, no custom scripts, and full observability.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Attio to their data warehouse with full observability over every execution, zero maintenance, and none of the opacity of traditional market tools.

### Which Attio data does Erathos sync to Azure SQL Server?

Erathos syncs contacts, companies, deals, lists, notes, and activity history from Attio to Azure SQL Server.

### How often does Erathos sync data from Attio to Azure SQL Server?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync, processing only new or updated records on each run, which keeps the Attio pipeline efficient and Azure SQL Server costs predictable.

### What happens if an Attio sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours.

### Is there a free trial available for the Attio connector?

Yes. Every Erathos connector comes with a 14-day free trial. Connect Attio to Azure SQL Server and start syncing immediately—no credit card required.