# Amplitude + Azure SQL Server

> Move events, user properties, and funnels from Amplitude to Azure SQL Server with Erathos. Incremental, no-code ELT pipeline with full observability. Start free.

Source: https://www.erathos.com/en/pipelines/amplitude-azure-sql-server
Em português: https://www.erathos.com/pipelines/amplitude-azure-sql-server

Amplitude is a user behavior analytics platform for apps and websites, delivering data-driven insights to help companies grow.

With Erathos, you can integrate Amplitude data into Azure SQL Server in just a few minutes. Our platform handles the entire data movement process to your relational database in the Azure cloud and lets you combine that data with other sources. That way, your time goes toward what really creates value — extracting insights and making data-driven decisions.

### Which Amplitude data does Erathos sync with Azure SQL Server?

The integration automatically syncs Amplitude's core objects:

- **Events** — name, properties, timestamp, and user
- **Users and sessions** — identity, attributes, and history
- **Funnels** — steps, conversion rates, and time between events
- **Cohorts** — behavior- and date-based groups
- **Dashboards and metrics** — KPIs and engagement tracking
- **Integrations** — enriched data from other sources

### Why sync Amplitude with Azure SQL Server?

In Azure SQL Server, you can connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. It's ideal for teams already operating in the Azure cloud who need reliable operational data in SQL Server.

### How it works

Erathos connects to Amplitude via the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination in Azure SQL Server. The sync uses intelligent UPSERTs in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the destination database. Each run is logged with full observability: execution time, rows processed, and alerts via Slack or email.

## Amplitude data in Azure SQL Server in minutes

### Ready-to-use Amplitude connector

Connect Amplitude to Azure SQL Server and automatically export data. Centralize event tracking data for analysis — no spreadsheets and no scripts.

### Full control over your Amplitude pipelines

Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

### End-to-end observability

Stop finding out about Amplitude issues only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — so your data stays fresh for analysis.

## Centralizing data from Amplitude in Azure SQL Server has never been easier

Erathos is a data ingestion platform built for marketing and data teams. With the Amplitude connector, you automatically centralize events, user properties, and funnels in Azure SQL Server — always up-to-date data, full observability into every run, and zero maintenance.

## FAQ

### What is Erathos, and how can it help my business?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Amplitude to their data warehouse—with full visibility into every run, zero maintenance, and none of the black-box behavior of traditional market tools.

### What Amplitude data does Erathos sync to Azure SQL Server?

Erathos’ integration with Amplitude lets you sync custom events, funnels, cohorts, user sessions, retention, and engagement metrics directly to Azure SQL Server.

### How often does Erathos sync data from Amplitude to Azure SQL Server?

You can configure the sync frequency from every 5 minutes up to once a day, at the table level. Erathos uses incremental sync — only new or updated records are processed in each run, keeping the Amplitude pipeline efficient and Azure SQL Server costs predictable.

### What happens if an Amplitude sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial for the Amplitude connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Amplitude to Azure SQL Server and start syncing right away — no credit card required.