# Amazon Ads + Azure Synapse

> Centralize Amazon Ads campaign performance in Azure Synapse with Erathos. Track ROAS, CPL, and conversions with observable pipelines and zero downtime.

Source: https://www.erathos.com/en/pipelines/amazon-ads-azure-synapse
Em português: https://www.erathos.com/pipelines/amazon-ads-azure-synapse

Amazon Ads is an advertising platform used to promote products and services on Amazon and other sites across the company's network. Snowflake is a cloud-based data platform for storage, integration, and analytics, offering scalability, flexibility, and cost efficiency.

With Erathos, your Amazon Ads data arrives at Azure Synapse ready for orchestration in larger pipelines within Azure Data Factory and for corporate dashboards in Power BI, with no manual integration effort.

### What Amazon Ads data does Erathos sync to Snowflake?

The integration automatically syncs key Amazon Ads objects:

- **Campaigns** status, budget, date range, and settings
- **Ad sets** targeting, bids, and performance
- **Creatives** copy, images, and metrics per creative
- **Impressions and clicks** daily reach and engagement data
- **Conversions** conversion events and value per action
- **Spend** spend by campaign, ad set, and time period

### Why sync Amazon Ads to Azure Synapse?

In Azure Synapse, you integrate your Amazon Ads data with the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.

### How it works

Erathos connects to Amazon Ads via official API and syncs your data incrementally: only new or updated records are processed on each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Amazon Ads connector ready to use

Connect Amazon Ads to Azure Synapse and automatically centralize ad performance. Impressions, clicks, conversions, and spend synced by campaign, ad set, and creative.

### Full control over your Amazon Ads pipelines

Configure frequency, sync type, and table distribution. Data arrives in Azure Synapse ready for analytical workloads and integration with Power BI.

### End-to-end observability

Stop discovering Amazon Ads failures only when the business team complains. Every run is logged with run duration, rows processed, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expected — keeping your paid media data always up to date for ROAS analysis.

## Centralizing Amazon Ads data in Azure Synapse has never been easier

Erathos is a data ingestion platform for data-driven marketing teams. With the Amazon Ads connector, you automatically centralize impressions, clicks, conversions, and campaign spend in Azure Synapse—with full observability for each run and real-time alerts.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Amazon Ads to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.

### What Amazon Ads data does Erathos synchronize to Azure Synapse?

Erathos syncs Campaigns, Ad Sets, Creatives, Impressions, Clicks, Conversions, and Spend from Amazon Ads to Azure Synapse. Audience data, targeting, and creative-level performance are also available.

### How often does Erathos synchronize data from Amazon Ads to Azure Synapse?

You can configure the synchronization frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization—only new or updated records are processed in each run, keeping the Amazon Ads pipeline efficient and Azure Synapse costs predictable.

### What happens if an Amazon Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Amazon Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Amazon Ads to Azure Synapse and start syncing immediately — no credit card required.