# Amazon Ads + Azure SQL Server

> Centralize Amazon Ads performance in Azure SQL Server with Erathos. Track ROAS, CPL, and conversions with observable pipelines and zero downtime.

Source: https://www.erathos.com/en/pipelines/amazon-ads-azure-sql-server
Em português: https://www.erathos.com/pipelines/amazon-ads-azure-sql-server

Amazon Ads is an advertising platform used to promote products and services on Amazon and other sites across the company's network. Azure SQL Server, on the other hand, is a powerful relational database service that provides robust, scalable storage and analytical capabilities within the Microsoft ecosystem.

With Erathos, you can integrate Amazon Ads data into Azure SQL Server in just a few minutes. Our platform handles the entire data pipeline to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This frees up your time to focus on what actually drives value — extracting insights and making more data-driven decisions.

### What Amazon Ads data does Erathos sync with Azure SQL Server?

The integration automatically syncs key Amazon Ads objects:

- **Campaigns** — status, budget, date range, and settings
- **Ad Groups** — targeting, bids, and performance
- **Creatives** — copy, images, and metrics per creative
- **Impressions and Clicks** — daily reach and engagement data
- **Conversions** — conversion events and value per action
- **Spend** — cost per campaign, ad group, and time period

### Why sync Amazon Ads with Azure SQL Server?

In Azure SQL Server, you can integrate your Amazon Ads data into the Microsoft ecosystem, using Power BI for executive dashboards and Azure Data Factory to orchestrate broader data pipelines.

### How it works

Erathos connects to Amazon Ads via the official API and syncs your data incrementally — processing only new or updated records on each run to keep pipelines fast and Azure SQL Server costs predictable. You choose the sync frequency (ranging from every 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: runtime, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Amazon Ads connector ready to use

Connect Amazon Ads to Azure SQL Server and centralize ad performance automatically. Sync impressions, clicks, conversions, and spend by campaign, ad set, and creative.

### Full control over your Amazon Ads pipelines

Configure schedule, frequency, and sync type at the table level. Erathos uses smart UPSERTs on Azure SQL Server, ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

### End-to-end observability

Stop discovering Amazon Ads failures only when the business team complains. Every run is logged with run duration, rows processed, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expected — keeping your paid media data always up to date for ROAS analysis.

## Centralizing Amazon Ads data in Azure SQL Server has never been easier

Erathos is a data ingestion platform built for data-driven marketing teams. With our Amazon Ads connector, you can automatically centralize impressions, clicks, conversions, and spend per campaign into Azure SQL Server — with full observability for every pipeline run and real-time alerts.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Amazon Ads to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.

### Which Amazon Ads data does Erathos sync to Azure SQL Server?

Erathos syncs Amazon Ads Campaigns, Ad sets, Creatives, Impressions, Clicks, Conversions, and Spend to Azure SQL Server. Audience, targeting, and creative-level performance data are also available.

### How often does Erathos sync Amazon Ads data to Azure SQL Server?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs — only new or updated records are processed in each run, keeping your Amazon Ads pipeline efficient and your Azure SQL Server costs predictable.

### What happens if an Amazon Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Amazon Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Amazon Ads to Azure SQL Server and start syncing immediately — no credit card required.