# A Data-Driven Journey in Payments

> WePayments represent a vast universe, fed by data from many sources. Add the complexity of processing cross-border transactions and the challenge grows, with each country having its own rules and data-collection models.

Source: https://www.erathos.com/en/clientes/wepayments
Em português: https://www.erathos.com/clientes/wepayments

## About

- We Payments
- Sector: FinTech
- Location: São Paulo, SP
- Employees: 39
- Erathos customer since: July/2025
- Data stack: Erathos (data ingestion), Google BigQuery (data warehouse), Looker (data visualization)
- Connected services: Clickup, Hubspot, Mailgun, Omie, Pipefy, Postgress, Qulture.Rocks, Zendesk

Payment Institution authorized by the Central Bank of Brazil, offering a fully integrated payments solution for digital companies looking to expand into the Brazilian market.

WePayments faced a challenge common to companies trying to become data-driven: data scattered across multiple sources, with no centralized way to track metrics. After evaluating building integrations in-house and testing other platforms, the company chose Erathos for its speed in building pipelines, customization capability, and level of support. Today, WePayments has analytics dashboards deployed across 100% of the business's areas, and the technical team was able to redirect its focus to the core business.

## The challenge

## The challenge

WePayments faced a challenge common to companies pursuing a data-driven approach: integrating data scattered across several different sources. The goal was clear: find a solution that would centralize multiple integrations into unified, metrics-driven management.

## The solution

WePayments' team explored several options, from building new integrations in-house to evaluating new platforms. The choice of Erathos was driven by its speed in building pipelines, its customization capability, and its high level of support.

## The results

The return on investment with Erathos was notable, as highlighted by Matheus Nunes, CTO of WePayments. The company gained analytical efficiency and speed in building pipelines, resulting in the rapid creation of metrics dashboards across 100% of the company's areas, spanning multiple lines of business.

After implementing the platform, the technical team was able to refocus on the company's core business, demonstrating the solution's effectiveness and return.

## The results

With Erathos, WePayments achieved:

- Successful cross-referencing of data from different sources.
- Processing of customizable fields.
- Analytics dashboards deployed across 100% of the business's areas.
- Quality time freed up for the data team.
- Establishment of a new data-driven culture.

## What's next

## Conclusion

The WePayments case shows how a well-structured data integration frees up the technical team for what really matters: the company's core business. By centralizing metrics from every area into one reliable source, WePayments built a data-driven culture that supports faster, more consistent decisions. If your company also needs to unify scattered data and gain speed in analysis, get to know Erathos.

> Using Erathos revolutionized the way WE approaches data management. With its ability to integrate data from multiple SaaS tools into a single DW, our technical team now focuses more effectively on the company's core business. With Erathos, we were able to implement dashboards that provide insights across every area of the company. This not only enriched our organizational culture, it also significantly improved our decision-making process.
>
> — Matheus Gobato, CTO & Co-founder