# Erathos and TikTok Ads: Unlock the Full Potential of Your Campaign Data > Erathos' TikTok Ads connector centralizes campaigns and metrics in your warehouse. Compare ROAS and CPL across channels in one place. Source: https://www.erathos.com/en/blog/new-connector-tiktok-ads Em português: https://www.erathos.com/blog/new-connector-tiktok-ads Published: 2025-10-22 Category: New Connectors ![TikTok Ads logo with campaign data being exported to a data warehouse](https://cms-media.erathos.com/sMol4QLkWys1658fsdE8Kbuipc-1.png) ## Optimize Your Digital Marketing Strategies In the dynamic landscape of digital marketing, having fast and organized access to your campaign data is critical to success. TikTok Ads has become a powerful platform for reaching audiences, and the ability to deeply analyze your ad performance can be the competitive edge your business needs. It is in this context that Erathos introduces its new TikTok Ads connector, a robust solution to extract, centralize, and transform your data into actionable intelligence. This article details how the Erathos-TikTok Ads integration allows you to take your marketing analytics to the next level by consolidating crucial information in your data warehouse. Get ready to discover how to optimize your ad spend, better understand your audience, and boost the ROI of your campaigns in Latin America. ## Why is the Erathos-TikTok Ads Integration Essential for Your Marketing? Combining the Erathos data integration platform with rich data from TikTok Ads offers a range of benefits to optimize your campaigns: 1. Centralization and Unification of Campaign Data With the Erathos-TikTok Ads connector, all your campaign data – from adgroups, ads, and campaigns to detailed reports – is automatically extracted and centralized in your data warehouse ([Databrick](/connectors/databricks), [BigQuery](/connectors/bigquery), [S3](/connectors/amazon-s3), [Redshift](/connectors/redshift), or [PostgreSQL](/connectors/postgresql-destination)). This eliminates the need for manual exports, reduces errors, and ensures you have a single source of truth for all your advertising metrics. Best of all: you can cross-reference this data with information from other ad platforms that Erathos already supports, such as Google Ads, Meta Ads, and LinkedIn Ads, as well as sales and CRM data, for a holistic and truly unified view of your digital marketing performance. 1. Deep Analysis and Actionable Insights with Specific Endpoints The real power of this integration lies in the ability to explore raw data from TikTok Ads endpoints for analyses that go beyond the platform's standard reporting. With Erathos, you can extract and cross-reference information from: •Campaign and Ad Performance: Analyze the performance of campaigns, adgroups, and ads using data from `report_ad_basic_core_daily`, `report_ad_basic_clicks_daily`, and `report_ad_basic_image_daily` (for image ads) or `report_ad_basic_video_daily` (for video ads). Understand which creatives and strategies are driving the best results. •Audience Behavior: Dig deeper into your audience profile and behavior with `report_ad_audience_attribute_daily`, `report_ad_audience_basicdata_daily`, `report_ad_audience_engagement_daily`, `report_ad_audience_pageevent_daily`, and `report_ad_audience_videoplay_daily`. Understand who is interacting with your ads, what their interests are, and how they behave after clicking. •Attribution and Conversion: Track the complete user path to conversion. Utilize `report_ad_basic_conversion_app_daily`, `report_ad_basic_conversion_website_daily`, `report_ad_basic_conversion_shop_daily`, and other conversion reports to understand the real impact of your ads across different conversion types. Analyze attribution with `report_ad_basic_conversion_attribution_daily` to optimize your funnel. •Demographic and Geographic Segmentation: Get detailed insights into your audience by age, gender, country, and language with `report_ad_daily_by_age_gender`, `report_ad_daily_by_country`, and `report_ad_daily_by_language`. This allows you to refine targeting and personalize messaging for different groups. •Spend Optimization and ROI: By centralizing all this data, you can accurately calculate the ROI of your campaigns, identify spend optimization opportunities, and allocate your marketing budget more intelligently. 1. Data-Driven Decision Making With unified and up-to-date data, your marketing team can make more strategic and informed decisions. Identify trends, forecast the performance of future campaigns, and personalize your approaches based on precise insights. The Erathos-TikTok Ads connector provides the foundation for robust data analysis, allowing you to optimize your strategies and maximize return on investment. 1. Scalability and Flexibility As your TikTok Ads campaigns grow in volume and complexity, the need to manage a larger volume of data becomes critical. The Erathos-TikTok Ads connector is built to scale, adapting to your evolving needs. Add new data sources, customize workflows, and expand your operations without worrying about integration bottlenecks. ## How Does the Erathos-TikTok Ads Integration Work? The integration between Erathos and TikTok Ads is designed to be simple and efficient, allowing you to easily configure your data pipelines to extract information from the platform without needing any coding knowledge. Here is how the process generally works: 1.Secure Connection: Erathos establishes a secure connection with the TikTok Ads API using the credentials you provide. This ensures your data is extracted securely and in compliance with best security practices. 2.Data Extraction and Mapping: You define which data you want to extract from TikTok Ads, using the various available endpoints (such as campaigns, adgroups, ads, and the multiple report\_ad\_basic\_daily, report\_ad\_audience\_daily reports, etc.), and how they should be mapped to your data warehouse (Databrick, BigQuery, S3, Redshift, or PostgreSQL). The Erathos platform provides an intuitive interface to configure these mappings, offering flexibility to adapt the extraction to your needs. Scheduling and Automation: Configure how often data should be extracted and synced – whether in real-time, hourly, daily, or at any other interval that meets your needs. Once configured, the data pipeline runs automatically, ensuring your information is always up-to-date in your data warehouse. 3.Monitoring and Alerts: Erathos offers data observability features, allowing you to monitor the performance of your extraction pipelines and receive alerts in case of failures or anomalies. This ensures you are always in control and can quickly resolve any issues that may arise. ## Take Your TikTok Ads Campaigns to the Next Level Stop wasting time on manual data collection and surface-level analysis. The Erathos-TikTok Ads integration is the solution your business needs to optimize your marketing operations, improve decision-making, and boost your campaign ROI. Ready to transform how you manage data from your TikTok Ads campaigns? •Discover more about Erathos: Visit our website at erathos.com and explore all our connectors and data integration solutions. •Speak with a Specialist: Get in touch with our team for a personalized demo and discover how the Erathos-TikTok Ads integration can be tailored to your business's specific needs. Invest in data intelligence and watch your TikTok Ads campaigns thrive!